J. Wade Public Relations’ talented team has worked with the most coveted names in travel, real estate, design, food, wine and wellness. We are committed to providing extraordinary brands with personalized and savvy service...not only working on their behalf but also living and loving the lifestyle they represent.

Jenn Wade, Founder & President

Jenn Wade is founder and president of J. Wade Public Relations.  An accomplished specialist with nearly two decades of experience, Jenn has represented some of the world’s top lifestyle brands from luxury hotels and resorts, coveted destinations and world-class developers to Michelin-starred chefs and dynamic designers.  Combining her PR and digital prowess with an unmatched passion and energy, Jenn delivers smart and exciting campaigns that move the needle. Her success is evidenced by her longstanding relationships with clients and press.

Jenn has been the force behind noteworthy campaigns for clients like St. Regis Hotels & Resorts, Four Seasons Hotels & Resorts, Barry’s Bootcamp, Celebrity Chef Michael Mina, 181 Fremont, The Ritz-Carlton Residences, Jay Jeffers, Baker & McGuire Furniture, CANOPY by Yves Behar, Millennium Partners, Related California, Populus Hotels, Strategic Hotels & Resorts, Kennedy Wilson, Far Niente Wine Estates, Turks & Caicos Islands Tourist Board, Jordan Winery, popchips, and Munchkin, among others. 

From The New York Times, Wall Street Journal, Travel + Leisure, Conde Nast Traveler, Architectural Digest, WSJ. Magazine, Robb Report, Town & Country, Departures and Elite Traveler to Food & Wine, TIME, BusinessWeek, Newsweek, Financial Times, Elle, NBC’s TODAY, ABC’s Good Morning America, E! Entertainment News, and The Ellen DeGeneres Show, she lays claim to placement of an impressive anthology of stories.  Jenn has partnered her clients with noteworthy brands along with a variety of A-list celebrities and influencers.

Jenn is a graduate of the University of California, Santa Barbara.  She was born and raised in the Bay Area, where she currently lives with her husband, two children and dog.  If she’s not at her desk, you can find Jenn outside - running, hiking, skiing, and spending as much time as possible at the ocean and in the mountains.

NICOLE LAX
Executive VICE PRESIDENT

Nicole Lax is a seasoned PR professional, bringing nearly 15 years of experience to her role as Executive Vice President. She provides clients with strategic campaigns, thoughtful guidance, personalized service, imaginative ideas, and top-tier results. With a particular knack for writing and editing, Nicole helps bring her clients’ stories to life with impactful, message-rich press materials. She also excels in brand building and media relations, having secured powerful media placements in key outlets such as The New York Times, The Wall Street Journal, San Francisco Chronicle, Forbes, Elle Decor, Robb Report, Food & Wine, Travel + Leisure, and many more. 

Nicole has led her clients through significant openings, product launches, collection introductions, and more, providing meaningful guidance and becoming an extension of their teams. Her client roster has included renowned hospitality, lifestyle, real estate, food and beverage, design, wellness, and direct-to-consumer brands, including Four Seasons Resort Resort Napa Valley, Baker Interiors Group, The Republic of Tea, Les Bordes Estate, Soucie Horner, Ltd., Elusa Winery, Residences at Yerba Buena Island, The St. Regis Atlanta, Art Miami, Related California, Restoration Hardware, Hi Neighbor Hospitality Group, Karisma Hotels & Resorts, San Francisco Decorator Showcase, and Kohanaiki, among many others. 

Nicole is a proud alumna of Michigan State University, where she received a Bachelor of Arts degree in Communications with a specialization in PR. She began her career in Chicago, with roles at acclaimed public relations firms Jasculca Terman & Associates and Walker Sands Communications. She then ventured out west to San Francisco in 2011 with a desire to work in lifestyle PR and to foster her passion for hospitality, travel, and culinary arts. She landed a position at Glodow Nead Communications for nearly five years, before helping to open J. Wade Public Relations with Founder & President Jenn Wade. She lives in San Francisco where she loves hiking, dining, and exploring with her husband, two kids, and pup.

SARAH soler
Senior Director

Sarah Soler is a highly experienced PR specialist with over a decade of experience representing national lifestyle accounts and personalities. As Senior Director, Sarah helms J. Wade Public Relations’ Denver office where she is responsible for driving strategies, brand building, creative ideas, events and top-tier results for world-class clients across the country. She has led campaigns for renowned lifestyle, hospitality, real estate and design brands from the Turks and Caicos Islands Tourist Board, Elle Decor A-list Designer Jay Jeffers, and Populus Hotels to The Madrona Hotel, Urban Villages, Les Bordes Estate in France’s Loire Valley, and Restoration Hardware.

Sarah prides herself on her compelling storytelling, attention to detail, and meaningful relationships – with both clients and media – that translate to consistent and impactful press coverage. Her media successes include The New York Times, Wall Street Journal, VOGUE, The Today Show, E! News, Forbes, Robb Report, Food & Wine, Architectural Digest, Travel + Leisure, Conde Nast Traveler, Eater, PEOPLE, Fast Company, and Esquire, among others.

Previously, Sarah spent eight years in New York City representing personalities and brands including Tony Hawk, Tito’s Handmade Vodka, Candice Kumai, Deliciously Ella, and more. 

Sarah was formerly a New York Jets cheerleader.  She is now based in Denver, where she spends her weekends adventuring outdoors, searching for the next best cocktail bar, or enjoying quality time with her husband and young son.


Liis vilipson
Senior Director of digital strategy

Senior Director of Digital Strategy, Liis Vilipson is at the helm of the Digital Division at J. Wade Public Relations. With 10+ years of combined agency and in-house experience across multiple industries including hospitality, real estate and lifestyle, Liis excels at translating our clients’ business objectives into high-impact digital marketing strategies that drive brand awareness, revenue, and growth. Well-versed in all aspects of digital marketing strategies, and with a passion for creative storytelling and paid social, Liis knows how to turn comments into conversations, likes into relationships, followers into brand evangelists and clicks into revenue.

Liis has been the digital force for brands like The Setai, Miami Beach, Conrad Bora Bora Nui, Four Seasons Resort Costa Rica, Ventana Big Sur, Carmel Valley Ranch, Half Moon Bay Antigua, Kohanaiki, Trumark Homes, Parker Palm Springs, Populus Hotels, Cavallo Point Lodge, Michael Mina’s Bourbon Steak, and more.

She lives in Los Angeles with her husband and dog.

SARAH Nardolillo DIRECTOR

Sarah Nardolillo is a dynamic, results-driven publicist with nearly a decade of public relations experience representing clients across the hospitality, culinary, beauty and wellness industries. A Director at J. Wade Public Relations, she builds impactful strategies and leans on her strong media relationships, thoughtful storytelling approach, brand partnership expertise, and event planning successes to garner quality coverage and generate buzz for her clients. 

Prior to joining the team, Sarah led successful campaigns for leading hotels, beloved restaurants, and notable chef personalities worldwide as Director for MMGY Wagstaff; her clients included The Cape, a Thompson Hotel and award-winning chef Enrique Olvera’s restaurant Manta, SLS Baha Mar, The Edgewater, Original Joe’s, Elena’s, Thompson Denver and lauded chef Ludo Lefebvre’s eatery Chez Maggy, and Turtle Bay Resort, among others. Through her strategic approach and long-standing media connections, Sarah has secured coverage for her clients in top-tier outlets ranging from The New York Times and Robb Report to Food & Wine and Travel + Leisure.  Previously, she was at Behrman Communications in New York.

Sarah is a San Francisco native who returned to the Bay Area after 12 years on the east coast, between Boston and New York City.  She is a graduate of Boston College.  Sarah currently resides in Marin County with her husband twin boys and young daughter, and can be found trying a new recipe, needlepointing, or going on a run when she has a free minute. 

AMANDA MORALES
Digital Account Supervisor

Amanda Morales brings deep experience in social media management, content creation, and marketing to her role as Digital Account Supervisor. In this position, Amanda leads the content strategy and influencer marketing for the Digital Division’s clients including Four Seasons Resort Napa Valley, Parker Palm Springs, Westin St. Francis, Michael Mina’s Bourbon Steak, Populus Hotels, Cavallo Point Lodge, and Jordan Winery, among others. Prior to joining J. Wade Public Relations, Amanda held a social media and marketing position at clean beauty retailer and discovery service, Beauty Heroes, where she focused on developing various individualized social media marketing strategies and campaigns.

Amanda grew up in Marin County and graduated from the University of California, San Diego with a B.A. in Communication. She currently lives in Los Angeles. 

Kendall Shaver
Senior account executive

Kendall Shaver is a seasoned public relations professional with experience in strategic brand communications, celebrity positioning and partnerships, influencer marketing, and media relations.  Previously, she previously spent three years at Align Public Relations, where she played a key role in executing dynamic PR campaigns, amplifying major events, and securing top-tier press placements for lifestyle and entertainment clients. In her current role, she brings her passion for creative storytelling and PR expertise to clients such as Populus Hotels, Baker and McGuire Furniture, Experience Turks and Caicos, The Republic of Tea, Post Ranch Inn, Far Niente Wine Estates, and more. 

Kendall earned a B.A. in Journalism and Media Studies with an emphasis in Advertising and a minor in Marketing from San Diego State University. She then lived in Los Angeles before returning to the Bay Area, where she was born and raised. Now back in San Francisco, she enjoys being outdoors through hiking, skiing, running, or exploring the city. 

SIENA DI ROMA
Senior ACCOUNT EXECUTIVE

Siena Di Roma has a background in broadcast and supported the team for ABC News before transitioning to PR.  Since joining the firm 6+ years ago, Siena has been played a pivotal role leading accounts, securing top-tier national media coverage, managing celebrity and influencer relationships, being involved in event production, and bringing to life creative partnership and story pitches that result in ongoing press for our clients. In her position, Siena represents key travel, restaurant, and design clients, including TAFER Hotels & Resorts, Ofland Escalante, Tony Gemignani, Slice House, The Edgewater Hotel, San Francisco Decorator Showcase, The Madrona, and Guesthouse Lake Tahoe.

Siena is a Bay Area native who graduated from the University of Oregon’s School of Journalism and Communication. As a fitness enthusiast, you can often find her training for marathons or at Barry’s  before enjoying cocktails and bites at San Francisco’s hottest restaurants and bars.

Kiara McMahon Senior ACCOUNT EXECUTIVE

Kiara McMahon is an accomplished PR professional who supports culinary, wine, and hospitality clients at J. Wade Public Relations. As an Senior Account Executive, she brings a strong understanding of creative messaging, brand storytelling and corporate communications to the position as well as an emphasis on media relations for clients such as 1 Hotel San Francisco, Stone Edge Farm Estates, Jordan Winery, Tony Gemignani, La Mar, and TAFER Hotels & Resorts. Previously at Colangelo & Partners, Kiara has a vast knowledge of the wine industry where she worked for notable clients such as Charles Krug, Far Niente Estates, JUSTIN Vineyards, amongst others. She is WSET certified and has successfully secured placements in top outlets such as Forbes, Food & Wine, Just Luxe and more.

Kiara is originally from the Washington D.C area. She attended the University of Maryland where she received her B.A in Public Relations. After taking a leap to the west coast, she has fallen in love with the beauty of the Bay Area and enjoys spending time outdoors, practicing yoga and exploring the culinary scene in San Francisco. 

SOPHIA D’AMICO ACCOUNT EXECUTIVE

Sophia D’ Amico brings experience in media relations, writing, social media, and relationship building to her role as Account Executive. Previously, Sophia honed her skills in public relations at Matter Communications, where she drafted winning speaking and award submissions, crafted pitches and press releases, and secured press coverage on her clients’ behalf. At J. Wade Public Relations, she brings her expertise and passion to her impressive client list, which spans across F&B, travel, and design— including Experience Turks and Caicos, Populus Hotels, Piatti, Stone Edge Farms, Soucie Horner Interiors, Monterey Beach Hotel, and the Lodge at Marconi. 

Sophia is also an experienced wedding planner who has led and assisted with weddings and editorial shoots across Colorado, California, New Mexico, Utah, and Mexico. 

Sophia grew up in upstate New York and graduated from Syracuse University with a Bachelor of Arts in Public Policy Studies. A former competitive ski racer, she moved across the country to Colorado to be close to the mountains and has enjoyed exploring everything that Denver has to offer.

Lindsey Drew Assistant Account Executive

Lindsey Drew combines her passion for lifestyle industries with a range of experience spanning from marketing to PR to social media, and a strong client focus to her Assistant Account Executive role. Previously, Lindsey held multiple positions for national lifestyle PR firms.  Her career journey has equipped her with a keen understanding of client relations, media outreach, and strategic communication, allowing her to successfully assist in supporting diverse accounts while driving consistent and impactful results for travel, food and beverage, and design clients, such as Populus Hotels, Monterey Beach Hotel, Post Ranch Inn, Soucie Horner Design Collection, The Elene, North Block Hotel & Restaurant, and The Edgewater.  Lindsey is a media relations queen, with an uncanny ability to create relationships with press and generate meaningful coverage for clients.

A graduate of California Polytechnic State University, Lindsey is a San Diego native and loves to visit whenever possible.  She now lives in San Francisco where spends her leisure time exploring the city's vibrant food scene and diverse neighborhoods.

ELIZABETH DEWEY Assistant Account Executive

As an Assistant Account Executive, Elizabeth Dewey leverages her experience in advertising and marketing, along with her interests in travel, design, and wellness/lifestyle brands to deliver creative ideas and press coverage for her clients. Previously, Elizabeth held numerous roles involving hospitality, content creation, website design, and directing social events. In her current role, she oversees and supports media relations, events, influencer campaigns, and awards to secure top press placements nationally, regionally, and locally. She works closely with restaurant, design, and travel clients including the Turks and Caicos Islands Tourist Board, Baker Interiors Group, The Lodge At Sonoma, Wit + Wisdom, Lodge At Marconi, The Madrona, and Izzy’s Steakhouse. 

Elizabeth is a graduate of the University of Colorado Boulder and received a Bachelor of Science degree in Strategic Communication. Born and raised in Denver, she currently resides in San Francisco where she is enjoying the city’s best eats, hiking, and skiing with friends.

ANNA TRAN Associate Social Media Manager

As an Associate Social Media Manager, Anna Tran supports social media strategy, content creation, copywriting, and influencer relations for the agency’s hospitality and lifestyle clients, including Original Joe’s, Elena’s Mexican Restaurant, The Eighth Rule at The Westin St. Francis, Bourbon Steak San Francisco, Jordan Vineyard & Winery, and more.

Prior to joining J. Wade Public Relations, Anna worked across social media marketing, influencer marketing, experiential marketing, and brand design within the food and hospitality industry. She led social and video content strategy across a portfolio of restaurant brands, working closely with Michelin Guide-recognized and James Beard Award finalist chefs to create social-first content and digital campaigns. Her work included Reels, TikToks, behind-the-scenes content, chef interviews, event coverage, and experiential storytelling to build engagement and brand presence.

Before working in social media marketing, Anna worked as a brand designer specializing in web design and UX/UI design, which continues to influence her visual and creative approach to content.

Anna earned her B.A. in Psychology from the University of California, Riverside. She currently lives in the San Francisco Bay Area, where she enjoys exploring new restaurants, cooking, traveling, binge-watching TV shows, and spending time with friends and family

Julia CarRillo
Associate Social Media Manager

As an Associate Social Media Manager, Julia Carrillo combines her love for fashion, wellness, and lifestyle with her extensive experience in social media management, influencer marketing, digital strategy, and content creation.

Previously, Julia worked as a Social Media and Influencer Manager for Hammer Made, a men’s fashion brand, where she developed brand growth strategies, led influencer campaigns, and curated engaging content. She also gained international experience as a marketing intern at Matcha Jeans, a women-owned denim brand based in Barcelona, where she focused on social media, e-commerce, and brand development.

Julia holds a degree in Marketing from the University of Kansas. Originally from Minnesota, she now lives in Denver. Outside of work, she enjoys thrifting, exploring local cafes, practicing yoga sculpt and Pilates, traveling to new cities, outdoor hikes, and spending time with her loved ones.

Lily Mein Social Media Coordinator

Lily Mein brings her passion for visual storytelling, community building, and creative strategy to her position as a Social Media Coordinator. In this role, she focuses on developing content, community engagement, and influencer outreach for the agency’s hospitality, culinary, wellness, and design clients.

Lily graduated from Chapman University recently where she earned a B.F.A. in Graphic Design with a minor in Marketing. During college, she gained hands-on experience as a graphic designer and social media coordinator in the hospitality and restaurant industries. Since graduating, Lily has worked as a graphic designer and photographer, where she balanced multiple client projects, honed her creative skills, and strengthened her ability to build client relationships. 

Originally from the Bay Area, Lily recently moved back after spending several years in Orange County. Outside of work, she enjoys weekend trips, discovering new restaurants, training for triathlons, and spending time with family and friends.